I have a small business and, as such, do not have a lot of money to put into my marketing. I found that I needed to be more creative in how I got my brand out there for my customers to see. The following are some ways I was able to market my business with little to no money.
1. Custom Stickers
I found a site online that would print custom stickers and ordered a bunch to put on the bumper of cars, bags, or wherever potential clients might see them. This was a great a cheap way to advertise. I gave the stickers away because I know that people love free stuff. It makes your customer feel special and helps you get a walking, or driving, ad.
2. Social Media Contests
Another easy way to market is creating a contest that people can win a prize online. It could be a gift card to buy items or get free services in your business. Try to make the contest and prize related to what you do and it can drive more business as well as get people talking about you.
3. Host an event
A great way to have more people walk in and see what you have to offer is to host an event. Get some wine and champagne and invite the community to walk through and provide some raffles to get people involved.
Another creative marketing tool will float by your customers on balloons. If there are local events in parks or carnivals, try to pair with them and give away balloons with your logo stamped on it.
5. Create videos on YouTube
Finally, people love YouTube and how to videos can get people interested in what you do and market your services.
While there are many options to market your business for free of cheap, I encourage you to come up with your own ideas. You know your business best.